Making Your Brand Experience Stand Out
At this point, it’s safe to say that digital presence is perhaps one of the most important aspects of your brand. People are getting more
At this point, it’s safe to say that digital presence is perhaps one of the most important aspects of your brand. People are getting more
Let me begin by dispelling a myth – marketing is not easy. I’m not sure where this misconception came about, but it’s definitely a massive
Could the ‘new normal’ actually just end up being – ‘normal’? A new survey of marketing consultants and advertising executives by The 614 Group had astonishing results,
A few years ago, people’s knowledge of AI was limited to science fiction movie depictions. Now, this is a topic that has the world buzzing.
Machine learning – the present or future? Many businesses struggle to grasp the concept whereas others have begun to employ this already. The sudden
In simple terms, e-commerce refers to the purchasing and selling of goods online, be it through an app on your phone or a website. The
With technological advancements in every corner, Augmented Reality has become the real focus of the decade. The sudden eruption of video games especially has driven
Engagement Blogging is not everybody’s piece of cake and requires a lot of attention and concentration when it comes to building up words for the right
When it comes to different marketing practices, marketers use the term BTL or Below The Line strategy that is dominating quite well and is the future
A product is nothing without a promise, a promise to fulfill the needs and desires of its target audience. A product can only turn into
A marketing plan is the portrayal of different strategies that influence the successful advertising of a particular brand or a service. There are several factors
Do you have a passion for innovation? Are you a leader? Do you have big goals and dreams for the future? These are a few
Everything seems nice when executed with an already decided plan of action. This plan of action takes up shape with the formation of a strategy.
The Artificial Intelligence & Virtual Reality are no longer the talk of the ‘future’, in fact it is happening now! This new technology is huge,
Branding nowadays is a lot more than just slogan, signboard, symbol or design. It’s more of what people think of your brand. Or in simpler
If you are another business man trying to compete in the highly competitive market, stuck in the endless debate of Adwords Vs SEO and can’t
Branding for Long-term Success: 5 Easy Ways In the contemporary world, business has become more than a set of products, services, business card or even
Reasons why your business should have a Facebook page We often find clients who are reluctant to have a presence on social networks. Specifically, something
5 Keys to Improving Your Online Presence Along with the many benefits of having a Social Media Presence, the most appealing to me is being
Great Advantages of Social Media that Every business must know. Social media are now a substantial part of every marketing strategy but what we need
13th May 2017 – This was the day my passionate was going to translate into words, into actions, into doing what I am good at,
5 Things You Are Doing Wrong on Your Social Media & Nobody Warned You About It Undoubtedly social networks have revolutionized the way we communicate
The Journey from Traditional Networking to Social Media This age-old question has popped up time and again during my entire career. Established businesses usually have
Social Media Hacks for 2017! When it comes to Social Media, you don’t really need any particular set of rules to follow but in the
The most important thing every marketer and marketing consultant strives for will always remain the same – gaining the trust of the consumers. Not an easy feat!