Making Your Brand Experience Stand Out
At this point, it’s safe to say that digital presence is perhaps one of the most important aspects of your brand. People are getting more and more comfortable with online purchases – with any hesitations mitigated due to the Covid-19 pandemic and massive upheaval of how we fundamentally operate. Since everyone’s now battling it out […]
9 Goals For Every Marketing Strategy
Let me begin by dispelling a myth – marketing is not easy. I’m not sure where this misconception came about, but it’s definitely a massive misunderstanding. It requires someone to wear a plethora of hats – as a strategist, manager, analyst, digital marketing trainer and digital marketing consultant and so on. It’s imperative for you to be an active […]
The Sustenance of Virtual Events – Post Covid 19
Could the ‘new normal’ actually just end up being – ‘normal’? A new survey of marketing consultants and advertising executives by The 614 Group had astonishing results, where over 51% of marketing professionals expected virtual events to survive further when things return back to normal. Even as lockdowns begin to lift across the world, many companies continue […]
The Unsettling Reality of AI
A few years ago, people’s knowledge of AI was limited to science fiction movie depictions. Now, this is a topic that has the world buzzing. Similar to any new trend, the innovation is causing is a major wave of curiosity and enthusiasm. With such unpresented support and backing, companies began to heavily invest in this […]
How Machine Learning is Helping Businesses and Entrepreneurs
Machine learning – the present or future? Many businesses struggle to grasp the concept whereas others have begun to employ this already. The sudden emergence and growth of AI and machine learning push the boundaries of technology. A recent example would be Google Assistant, a video of which went viral as it was […]
E-commerce Over the Last Decade
In simple terms, e-commerce refers to the purchasing and selling of goods online, be it through an app on your phone or a website. The industry has experienced a massive jump in popularity over the last decade, owing to the technological boom and the adaptation and usage primarily by the younger generation. Due to its […]
Augmented Reality Brings Iconic Art to Life
With technological advancements in every corner, Augmented Reality has become the real focus of the decade. The sudden eruption of video games especially has driven a sudden interest in the concept. Developers have taken note of this, and have recently worked on implementing this in the world of art. Their goal is to transform static […]
How Visual Elements Can Play A Part In Escalating Your Blog Post’s
Engagement Blogging is not everybody’s piece of cake and requires a lot of attention and concentration when it comes to building up words for the right content. There are a lot of tips and tricks that you can use in getting engaged to your audience, such as storytelling. However, words alone don’t stimulate the reader […]
Creative BTL Promotional Activities To Boost Your Business
When it comes to different marketing practices, marketers use the term BTL or Below The Line strategy that is dominating quite well and is the future of the marketing arena. BTL activities are known to be the promotions that use a platform to help your brand get to the top and reach a larger target audience with targeted […]
5 Components of a Powerful Brand Strategy
A product is nothing without a promise, a promise to fulfill the needs and desires of its target audience. A product can only turn into a powerful brand when it is enjoined with a promise to give the buyer a positive experience they’ll never forget. So how can you define what a brand is? It […]